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The 16 Basic Desires

A Reiss Profile as a scientific test procedure measures the individual shape of the single basic desires and displays them in a coloured bar chart. A "green" value shows that the specific desire is strongly active. A "red" value shows the opposite activation. If a basic desire is displayed in "yellow" the meaning is depended to it's context in a specific situation.

Do you wish to get more to know about your individual motivating desires? If you haven't decided yet to take the valid and meaningful questionnaire you have the chance to do a self-examination. Have a look into below listed information about each desire and think about your individual tendency in this value. You may want to use our sheet for your pdf self-rating  and draw the bars into it. The adjectives on the right and left side shall be an orientation guide.

You will get access to the questionnaire for a more objective, scientifically proven and liable to cost examination of your basic desires by sending us an  This email address is being protected from spambots. You need JavaScript enabled to view it. .

01. Power

High striving:

People with a strong basic desire for Power like to take charge of situations and assume leadership roles. They may seek out challenges and work hard to accomplish their goals. They may enjoy giving others advice. Personality traits that may describe them include ambitious, assertive, bold, hardworking, determined, focused, single-minded, and willful.

Low striving:

People with a weak basic desire for Power dislike self-assertion. They tend to let events unfold without trying to influence them. They may be nondirective and lacking in ambition. They may dislike leadership roles or giving advice or guidance to others. They may keep their work and career in perspective by giving at least equal weith for personal and family life. They may avoid challenging achievement goals. They are not lazy or unconcerned; they are motivated instead by an intrinsic dislike of controlling and influencing others. Personality traits that may descibe them include easygoing, laid-back, onlookers, nonassertive, nondirective, and unambitious.

02. Independence

High striving:

People with a strong basic desire for Independence are self-reliant. Their personal freedom may be everything to them; they may dislike being in need of others. It may be very important to them that things be done their way ("my way, or the highway"). They may not "go along, to get along". They may prefer logic, science, and rationality - as opposed to intuition - when evaluating situations or others. Personality traits that may describe them include autonomous, independent, self-reliant, and perhaps proud, stubborn, and uncomfortable with touchy-feely experiences.

Low striving:

People with a weak basic desire for Independence trust others to meet their needs. They value psychological support, especially when making decisions. They may devalue displays of individuality. They may rely on their intuition when evaluating situations and other people. They may seek mystical experiences such as "unity of consciousness", nirvana, "being in the zone" "peak experience" and "flow". Personality traits that may describe them include humble, interdependent, and perhaps mystic or likes touchy-feely experiences.

03. Curiosity

High striving:

People with a strong basic desire for Curiosity love intellectual pursuits such as thinking, reading, writing, and conversing. Their ideas and theories mean a great deal to them. No matter what the circumstances - whether they live at a time of poverty, war, or pestilence - these people manage to keep their intellects engaged and pursue scholarship. They embrace the values of theoretical knowlege, ideas, and truth. They are easily bored and need frequent intellectual stimulation to be happy. They show a wide range of interests, even though they may focus on a particular area of expertise. They may think about an issue over an over again until they feel they understand it. They may have the potential to become absorbed in their thoughts. They may be oriented toward logical reasining or creative, imaginative ideas. Personality traits that may describe them include contemplative, deep thinking, inquisitive, intellectual, reflective, and thoughtful.

Low striving:

People with a weak basic desire for Curiosity like to keep their intellectual activity to a minimum. They become easily frustrated when they try to think. They rarely read books, watch documentaries on television, debate ideas, or enjoy intellectual conversations. They may have little patience with intellectual matters and even may see intellectuals in a negative light. They may like to speak with actions rather than words. Personality traits that may describe them include action-oriented, nonintellectual, and practical.

04. Acceptance

High striving:

People with a strong basic desire for Acceptance lack self-confidence. They are insecure and have a tendency to be hurt by criticism, rejection, and failure. They see themselves in negative terms and are quick to blame themselves when something goes wrong. They may worry they will be judged inferior. Insecure people often require significant encouragement from others to try new things. Personality traits that may describe them include lacking self-confidence, downbeat, inconsistent effort, insecure, self-doubting, and perhaps indecisive or pessimistic.

Low striving:

People with a weak basic desire for Acceptance are self-confident. They have the basic optimism required to go after what they want in life and to expect success. They usually deal constructively with criticism, rejection, or failure. Tehy have a positive view of themselves and expect to make favorable impressions. They may not need others to tell them they are beautiful or smart or athletic because deep down they already believe this themselves. Expectations of success can be a self-fulfilling prophecy. Personality traits that may describe them include confident, game (willing to try things), optimistic, and self-assured.

05. Order

High striving:

People with a strong basic desire for Order are organized. Tidiness, organization, and punctuality are very important to them. They may pay attention to details, rules, and schedules, and they may be comfortable with predictable and relatively unchanging situations. They may embrace ritual. They may think there is only one way to do things; they may have difficulty adapting to change; and they may dislike doing things on impulse. Personality traits that may describe them include careful, inflexible, methodical, neat, organized, orderly, precise, punctual, thorough, and tidy.

Low striving:

People with a weak basic desire for Order are flexible. They have a high tolerance for ambiguity. They may dislike structure and hate following rules and schedules. They often change their plans or mind. They focus on the "big picture" to the extent of perhaps missing key details. Personality traits that may describe them include changes mind frequently, disorganized, flexible, follows nose, hates planning, keeps options open as long as possible, spontaneous, tardy, and untidy.

06. Saving

High striving:

People with a strong basic desire for Saving are collectores. They may hate throwing away and may be tight with money. Personality traits that may describe them include accumulator, collecotr, hoarder, saver, pack rat, and possigly frugal and thrifty.

Low striving:

People with a weak basic desire for Saving tend to use things and then dispose them. Personality traits that may describe them include spendthrift, profligate, wasteful, and possibly extravagant.

07. Honour

High striving:

People with at strong basic desire for Honour are righteous. They may be focused on issues of character, morality, and principle. They may be loyal to their ethnic group and parents. Personality traits that may describe them include dependable, genuine, honest, loyal, principled, sanctimonious, scrupulous, sincere, steadfast, trustworthy, truthful, and upright.

Low striving:

People with a weak basic desire for Honour are expedient. They are inclined to do whatever it takes to get an important job done. They may believe that everybody is more or less out for themselves. They may think there is nothing wrong in changing one's mind and breaking one's word should circumstances change. Personality traits that describe them include expedient, opportunistic, and perhaps breaks promises.

08. Idealism

High striving:

People with a strong basic desire for Idealism are impressed with humanitarianism and volunteerism. Social justice and fairness may be very important to them. They may care deeply about social causes such as world peace, uplifting the downtrodden, or world health. They may pay attention to current events. Personality traits that may apply to them include altruistic, compassionate, do-gooder, dreamer, fair, humanitarian, idalistic, involved, volunteer, philanthropic, and perhaps martyr.

Low striving:

People with a weak basic desire for Idealism are focused on the events in their life rather than the great issues facing society. They may think that injustice is part of life and there is little one should do about it unless it directly affects oneself or loved ones. They may show little interest in current events or world peace. Personality traits that may apply to them include hard-nosed, pragmatic, man (woman) of the world, realistic, and possibly looks the other way.

09. Social Contact

High striving:

People with a high basic desire for Social Contact are friendly. They may show mannerisms and habits that attract and ingretiate themselves to others. They may be fun loving and upbeat. Personality traits that may describe them include affable, charming, cheerful, engaging, extroverted, friendly, funloving, gracious, outgoing, playful, prankster, sociable, vivacious, and warm.

Low striving:

People with a weak basic desire for Social Contact enjoy solitude. They dislike parties, small talk, and socializing, and they may show little interest in most people they meet. They may have few friends. They often seem to be in a serious mood. Personality traits that may describe them include aloof, avoidant, brusque, detachted, distant, hermit, introvert, private, seriuos, and withdrawn.

10. Family

High striving:

People with a strong basic desire for Family want to have children and spend significant time raising them. Their children may be everything to them. Raising a family is essential for their happiness. They strongly value parenthood and family life. Personality traits that may describe them include family person, family values, loving person, motherly (or fatherly), and perhaps nurturing.

Low striving:

People with a weak basic desire for Family consider the duties of parenthood to be burdensome. They may not want to become a parent. If they have children, they may not spend much time raising them. Personality traits that may describe them are wants to be childless, noninvolved parent, and absentee parent.

11. Status

High striving:

People with a strong basic desire for Status value wealth, material things, and social class. They may associate themselves with anything that is popular and dissociate themselves from anything that is unpopular. They may admire high society and may be impressed with marks of social distinction such as social titles and privileges. They are motivated to embrace the mannerisms, dress, and habits of prestigious or wealthy people. They like to be associated with the "right" people, and they are impressed by membership in prestigious social clubs. Personality traits that may apply to these people are formal, materialistic, patrician, proud, lofty, and dignified.

Low striving:

People with a weak basic desire for Status are unimpressed with high society, wealth, and fame. They believe it is wrong to admire someone just because he or she happened to be born into a certain family or it walthy. They may not care what others think of them. They may identify with the middle or lower class. Personality traits that describe them are casual, down-to-earth, egalitarian, informal, and unceremonious.

12. Vengeance

High striving:

People with a strong basic desire for Vengeance are quick to confront others. They value competitors and winners. Personality traits that may describe them include competitor, fighter, pugnacious, and perhaps aggressive, angry, argumentative, combative, or mean.

Low striving:

People with a weak basic desire for Vengeance avoid confrontation, fights, and violence. Often their first impulse is to cooperate rather than to compete. They may search for ways to settle problems amicably. They may value peace, cooperation, compromise, and nonviolence; they may devalue conflict, competing, winning, fighting, and arguing. Personality traits that may apply to them include cooperative, kind, merciful, nonaggressive, and peacemaker.

13. Romance

High striving:

People with a strong basic desire for Romance seek acitve sex lives. They may value sexual skills or passion. They may often think about sex. They may be attracted to many potential partners. Personality traits that may apply to them are amorous, flirtatious, lover, oversexed, passionate, romantic, and perhaps promiscuous.

Low striving:

People with a weak basic desire for Romance may spend little time thinking about, and pursuing, sex. Personality traits that may apply to them include celibate, chate, platonic, puritanical, and undersexed.

14. Eating

High striving:

People with a strong basic desire for Eating have hearty appetites. Food is among their greatest joys in life. They may enjoy many different kinds of food. In adulthood they may become overweight. Personality traits that may describe them include gluttonous, overeating, voracious, and possible hedonistic.

Low striving:

People with a weak basic desire for Eating have little appetite for food. They may think about eating only rarely and may be fussy about what they eat. Personality traits that may describe them include eats like a bird, eats sparingly, fussy eater, light eater, and possibly thin.

15. Physical Activity

High striving:

People with a strong basic desire for Physical Activity seek an active lifestyle. Workouts or sports are an important part of their lives. Many physically acitve people embrace amateur athletics to stay fit. They may value fitness, vitality, strength, and stamina. Personality traits that may apply to them are active, athletic, energetic, fit, outdoorsy, perky, and physical.

Low striving:

People with a weak basic desire for Physical Activity prefer a sedentary lifestyle. They need encouragement and extrinsic reason - such as health - to exercise regularly. Personality traits that apply to them are lackadaisical, listless, inactive, lethargic, and sedentary lifestyle.

16. Tranquility

High striving:

People with a strong basic desire for Tranquility place a high value on their personal safety. They may have many fears and may be highly sensitive to physical pain. They may worry about money, romance, job, health, or the future. They may be risk avoidant. Personality traits that describe them include fearful, anxious, apprehensive, cautious, timid, and possibly worrier.

Low striving:

People with a weak basic desire for Tranquility are risktakers and perhaps thrill seekers. They may be fearless. They may have a high captivity for handling stress. They may expose themselves to danger. Personality traits that may describe them are brave, calm, courageous, explorer, fearless, risktaker, relaxed, and venturesome.