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Who we are

The Institut für Lebensmotive concentrates on coaching, training and consulting individuals and organisations.

The Institute's founders Frauke K. Ion and Markus Brand both have many years of practical experience with the Reiss Profile and use their knowledge to achieve a paradigm shift away from behavioural training to motive-based measures.

Classical training can certainly bring about a desired result in the short term. A sustainable, long-term change in behaviour, however, considers individual motives and attitudes, as these ultimately determine behaviour.

The Institut für Lebensmotive operates on the principle that an ever-changing world calls for solutions with increasing complexity. With a desire-based coaching, training and consulting approach, we therefore focus on what remains – namely our individual values and needs.